• Create integrated paid marketing campaigns across all available avenues, based on the client’s requirement and market segments to gain new customers and build repeat business.
• Develop, launch, and manage the ongoing paid campaign strategy including but not limited to: Google Ads, Microsoft Ads, Social Media Ads, LinkedIn ads, Google Display, Programmatic and retargeting platforms.
• Strategize, execute, and optimize a data-driven Ad Campaigns as required as per the campaigns requirement to achieve goals for an assigned geographic or firmographic defined market segment.
• Ability to understand the Business category and conduct the required research on the product, service, and the business models.
• Own and operate the digital advertising budget to ensure cost efficiencies, return on ad spend (ROAS) and executing to planned deliverables.
• Create funnel and marketing strategies for internal and external clients.
• Ensure campaign implementation follows brand, organizational and platform guidelines.
• Devise a comprehensive campaign roadmap, phasing, timeline, and implementation schedule.
• Apply an experimentation mindset to paid marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B split testing across all channels.
• Continuously optimize campaigns to improve click through rates, decrease CPCs and CPLs and drive more MQLs.
• Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns.
• Continually improve new campaigns using data and feedback from existing and previous projects
• Monitor all outlets and resources for campaign impact and progress. Compile regular campaign performance reports of campaign performance and results. Timely and consistent delivery of such analyses and reports.
• Collaborate with the in-house agency team (both Copy and Art) to ensure that required assets are delivered in line with requirements and on time.
• Work closely with external collaborators to ensure that all planned deliverables are delivered.
• Be accountable for the documentation of all processes in the agency handbook for transparency and business continuity.
• Share results and learnings with relevant team members and stakeholders.
• Lead process improvements, working collaboratively across Sales, Marketing, Product, and Client Services
• Guide, manage and mentor a team of Paid Campaign Executives.
• Ensure timely staffing and resource onboarding in keeping with the business needs of the agency

ROLE REQUIREMENTS

SKILLS

• Team mentoring and management skills.
• Strong analytical and quantitative skills
• Ability to derive actionable insights from data.
• Time and deadline management
• Excellent communication skills (both written and spoken)

KNOWLEDGE

• An understanding of the role of PaidMedia in the marketing ecosystem
• Familiarity with various Search, Display and social media platforms and digital channels and hands-on expertise.
• Hands-on experience with platform specific analytics tools
• Demonstrated expertise with estimation, budgeting, and projection (planner versus delivered)
• Informed about the latest trends and activities of various social media platforms.
• Effective plan and proposal making skills.

SELF-IMAGE

• Enthusiastic
• Involved
• Dependable
• Agile

TRAITS

• Innately Curious
• High Energy
• Organized
• Positive Attitude
• Team Leader

MOTIVES

• Eager to excel.
• Driven
• Collaborative
• Helpful

Job Type: Full-time

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Chennai: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Campaign Management:3 years (Preferred)