Job Overview

We are seeking a passionate and creative Social Media Marketing professional to join our team in Thane, Navi Mumbai. This Junior-level position requires a minimum of 1 year to a maximum of 3 years of work experience. The role is available on a Full-Time or Internship basis, focusing on boosting our brand's social media presence through various strategic campaigns and engaging content creation. If you have a flair for storytelling and a keen understanding of social media dynamics, we'd love to hear from you.

Qualifications and Skills

• Content Creation (Mandatory skill)
• Audience Engagement: Proven ability to engage and interact with diverse audiences effectively.
• Analytics: Proficient in using analytics tools to measure and report on social media performance.
• Paid Advertising: Experience with social media paid advertising campaigns across multiple platforms.
• Community Management: Demonstrated expertise in managing and growing online communities.
• SEO Knowledge: Understanding of SEO best practices to enhance social media content visibility.
• Copywriting: Strong copywriting skills to create compelling and clear social media posts.
• Graphic Design: Basic graphic design skills using tools like Adobe Creative Suite or Canva.

Roles and Responsibilities

• Develop and execute social media strategies to increase brand awareness and engagement.
• Create, curate, and manage all published content (images, video, written) to ensure consistent messaging.
• Monitor, listen, and respond to users in a timely manner while cultivating leads and sales.
• Analyze key metrics and tweak strategy as necessary to enhance performance and engagement.
• Collaborate with other departments (customer relations, sales, etc.) to manage reputation and coordinate actions.
• Manage paid social media campaigns and budgets to meet defined objectives and goals.
• Stay updated on industry trends, algorithm changes, and emerging platforms to keep the company ahead of the curve.
• Implement SEO best practices to enhance the reach and engagement of social media content.