Responsibilities for SEO Specialist

Develop optimization strategies that increase the company's search engine results rankings

Research SEO keywords to use throughout the company's website and marketing materials

Set measurable goals that demonstrate improvement in marketing efforts

Monitor daily performance metrics to understand SEO strategy performance

Efficiently communicate with other marketing professionals to align goals

Collaborate with others within the marketing department to manage SEO strategy

Write compelling and high-quality website content, including blog posts and page descriptions

Update content and website links for maximum optimization and search engine rankings

Qualifications for SEO Specialist

Understanding of search engine algorithms and ranking methods

Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

Knowledge of keyword research and data mining tools

Able to complete competitive analysis of other companies within the industry

Excellent written and verbal communication skills (email, phone, etc.)

Comfortable analyzing high volumes of data on a daily basis