Company Overview

Aubree Haute Chocolaterie, nestled in the heart of Bengaluru, has been serving exquisite cakes, desserts, and chocolates since 2011. For more info, visit https://shop.aubree.in/

Job Overview

We are looking for a dynamic and experienced Digital Marketing Manager to join our team at Aubree Chocolaterie in Bengaluru. This is a mid-level, full-time position, requiring between 4 to 6 years of work experience. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Qualifications and Skills

• Candidates from any educational background will be considered.
• Proven experience in SEO, optimizing websites for search engines, and improving search engine rankings (Mandatory skill).
• Expertise in social media marketing, crafting engaging content across platforms like Instagram, Facebook, and Twitter (Mandatory skill).
• Strong content marketing skills, capable of creating compelling content to drive engagement and conversion (Mandatory skill).
• Proficiency in SEM to manage and optimize paid search campaigns, enhance brand presence, and increase traffic.
• Experience in email marketing, utilizing email campaigns to maintain customer relations and promote offerings.
• Competence in data analysis to interpret metrics & insights and modify marketing strategies accordingly.
• Understanding of marketing strategy to align with business goals, and creating effective marketing plans.
• Knowledge of digital advertising to implement innovative ad campaigns and increase reach effectively.
• Candidates residing in Bangalore are required.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels to enhance brand presence.
• Lead SEO initiatives to improve site visibility and organic search rankings effectively.
• Oversee social media marketing campaigns, ensuring content is engaging and resonates with our audience.
• Create and manage content marketing strategies, producing valuable content to attract and convert target groups.
• Optimize SEM campaigns to drive customer acquisition and increase online traffic.
• Utilize email marketing techniques to foster relationships with customers and promote brand loyalty.
• Analyze data from various sources to make informed decisions and refine marketing strategies.
• Coordinate with cross-functional teams to ensure cohesive and impactful marketing initiatives.