The scope of a digital marketer's role encompasses a wide range of digital media, including social media, search engines, email, content creation and online advertising. Their primary goal is to connect with target audiences, drive engagement and achieve business objectives through digital means.

Digital marketing strongly and positively impacts your business. When you invest in digital marketing, you’ll find that your digital marketing strategy plays a critical role in driving success for your business.

Let’s take a look at how digital marketing’s role impacts your business:

1. Digital marketing levels the playing field

Your business faces constant competition. When those competitors are corporations, like Walmart, Amazon, and Target, it feels impossible to try and compete with them. After all, they have more resources and funds available.

Digital marketing’s role levels the playing field for small to mid-size businesses. It allows your company to compete with corporations, as well as smaller companies, even if you have a more modest budget. For instance, many businesses invest in search engine optimization (SEO) to help boost their site in search engine results. This practice is something that both big and small companies can do to attract and reach more valuable traffic.

So, you may be thinking, can’t a corporation buy its way to the top? Nope! Search engine algorithms, like Google’s, focus on generating results based on their relevance to the user’s search.