·Marketing Manager

Roles and Responsibilities

• Plan and manage the launch of new features and releases and go-to-market strategy for the product portfolio and creation of market requirements documents.
• ·      Establish value propositions and create solution messaging that differentiates the Hospitality Cloud from direct competitors and marketing solutions providers.
• ·      Communicate messaging to employees, prospects, customers, analysts, journalists, other market influencers.
• ·      Develop an understanding of the buyers and buying stages for Hospitality Cloud and assist in generating a strategy that increases demand.
• ·      Represent marketing and work with corporate pricing team on pricing and monetization.
• ·      Work with marketing teams to execute associated marketing initiatives and campaigns.
• ·      Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates.
• ·      Assist sales on calls when appropriate to provide deeper dives into the product.
• ·      Analyze, benchmark, and report on launch metrics, marketing initiatives, and product sales results.
• ·      Handling of local and regional student enrolment activities.
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• Qualifications for hospitality marketing manager
• ·      Understanding of Eloqua marketing automation
• ·      Minimum of 3-5+ years of progressive experience in developing and implementing hospitality focused programs, preferably in the cable/telecommunications/technology industry
• ·      Hospitality industry experience ideal
• ·      Oversees the creation, maintenance and distribution of a calendar of all planned hospitality focused marketing activity
• ·      Experience working with marketing technologies such as Eloqua and Salesforce is a plus
• ·      Monitors business performance and addresses opportunities/needs to optimize marketing plans
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