We are seeking a highly motivated and results-driven Digital Marketer to join our team and specialize in driving sales and increasing brand visibility on marketplaces such as Amazon. The ideal candidate will have a proven track record of creating and executing effective digital marketing strategies, as well as a deep understanding of the marketplace landscape and consumer behavior.

Key Responsibilities

• Develop and execute digital marketing campaigns to drive sales and increase brand visibility on Amazon and other marketplaces

• Conduct market research and analyze consumer behavior to identify key trends and opportunities in the marketplace

• Optimize product listings, including titles, images, and descriptions, to improve visibility and search rankings. Use keyword research tools to identify the best keywords for products

• Utilize Amazon's advertising tools, such as Sponsored Products and Sponsored Brands, to drive traffic and increase sales. Monitor and adjust bids and campaigns regularly to maximize ROI

• Collaborate with cross-functional teams, including product development, logistics, and customer service, to ensure a seamless customer experience. Communicate with the customer service team and respond to feedback and customer reviews

• Monitor and analyze campaign performance, providing regular reports and making data-driven decisions to improve results. Use analytics tools such as Amazon's Advertising Console, Google Analytics, and others to track and measure the performance of campaigns

• Continuously stay up to date with Amazon's policies and new features, and adjust strategies accordingly

Qualifications

• 2+ years of experience in digital marketing, with a focus on marketplaces such as Amazon

• Strong understanding of Amazon's marketplace and advertising tools

• Experience with A/B testing and optimization

• Strong analytical and problem-solving skills

• Excellent written and verbal communication skills, able to communicate with different teams and stakeholders

• Ability to work independently and manage multiple projects simultaneously

• Strong project management skills and experience in using project management tools such as Trello, Asana, and Jira will be a plus.

• Experience with Amazon's Vendor Central, Seller Central, or other e-commerce platforms will be a plus.

• Experience in creating and managing PPC campaigns, and experience with Facebook and Instagram advertising will be a plus.

• This is a full-time position that offers a competitive salary, benefits, and growth opportunities. If you are a results-driven marketer with a passion for e-commerce and marketplaces, we would love to hear from you!

• We are looking for a strategic thinker who can take ownership of the marketplace strategy and drive it forward

Job Type: Full-time 

Salary: 2.5 - 6 LPA 

Experience: 2 - 5 year