Company Overview

AppitSimple Infotek Pvt. Ltd. is a pioneering product-based IT company known for revolutionizing and simplifying the way organizations conduct business. We are renowned for our innovative platforms and products - SoftwareSuggest and CallHippo. SoftwareSuggest helps businesses discover top business software and service partners, while CallHippo offers an on-demand VoIP service for startups and businesses. Our headquarters are located in Ahmedabad, Gujarat, within the SaaS industry.

Job Overview

We are looking for a Market Research Analyst to join our team at AppitSimple Infotek Pvt. Ltd. The role is based in Ahmedabad, and we are seeking freshers with a passion for market research. The position is full-time and involves conducting qualitative and quantitative research activities to support business growth and strategic decision-making.

Qualifications and Skills

• Proficiency in survey design
• Strong qualitative research skills
• Experience in statistical analysis, including data collection, analysis, and interpretation
• Ability to segment markets and understand different market needs and trends
• Competence in competitive analysis to assess market competition and provide strategic insights
• Data visualization skills to present complex data in an easily understandable format
• Expertise in quantitative research, including designing and executing surveys
• Report writing skills to summarize and present research findings clearly and concisely

Roles and Responsibilities

• Design and implement surveys to gather market insights and customer feedback
• Conduct qualitative and quantitative research to support business strategy and decision-making
• Analyze market trends and customer preferences to identify business opportunities
• Perform market segmentation analysis to understand different customer groups
• Conduct competitive analysis to help shape marketing strategies and initiatives
• Visualize data through charts, graphs, and other formats to convey research findings effectively
• Prepare detailed reports summarizing research methodologies, findings, and recommendations
• Collaborate with cross-functional teams to align research activities with overall business goals