Digital Marketing Specialist
Digital Marketing Specialist
Hyderabad
Full-Time
Executive: 3 to 4 years
₹ 5L - ₹ 6L (Per Year)
Posted on Mar 25 2025
Not Accepting Applications
About the Job
Skills
Google Ads
Social Media Strategy
Google Analytics
SEO
Content Marketing
Social media Ad campaigns
MQL
We are looking for a dynamic and data-driven Demand Generation & Digital Marketing Specialist to lead our inbound marketing efforts, optimize lead generation strategies, and enhance our digital presence.
Key Responsibilities:
- Develop and execute multi-channel inbound marketing campaigns (email, social media, content marketing) to generate high-quality MQLs and nurture leads.
- Implement and optimize organic SEO strategies to improve website rankings, increase traffic, and enhance user experience.
- Manage and execute demand generation strategies, including lead segmentation, audience targeting, and personalized outreach.
- Plan, launch, and optimize paid search (Google Ads) and social media ad campaigns to drive lead acquisition and engagement.
- Track and analyze website performance, marketing campaigns, and customer behavior using tools like Google Analytics, Ahrefs, or SEMrush to refine strategies.
- Manage and optimize CRM integration and marketing automation platforms (ZOHO, HubSpot, Marketo, Pardot) to improve lead tracking, segmentation, and engagement.
- Oversee A/B testing of website pages, landing pages, and user journeys to improve lead conversion rates and engagement.
- Enhance website content, structure, and performance to maximize inbound traffic and lead capture effectiveness.
- Align inbound marketing efforts with sales objectives, ensuring seamless lead handoff and continuous optimization of the sales funnel.
- Monitor and report key marketing KPIs (lead volume, conversion rates, CPL, CAC) and provide data-driven insights for continuous improvement.
Requirements:
- Minimum 3 years of experience in running marketing campaigns and SEO.
- Bachelor's degree in Technology (BTech) or MBA with strong communication skills.
- Proven experience in lead generation, demand generation, and digital marketing.
- Hands-on expertise in on-page and off-page SEO, Google Ads, and social media ad campaigns.
- Strong proficiency in marketing automation tools (ZOHO or HubSpot ) and CRM platforms.
- Experience with website analytics tools such as Google Analytics, SEMrush, or Ahrefs.
- Excellent analytical skills with the ability to derive insights from data and optimize strategies accordingly.
- Strong communication and collaboration skills to work cross-functionally with sales, content, and design teams.
- Ability to multitask, manage deadlines, and work in a fast-paced environment.
About the company
Radiology is one of the most critical clinical functions of healthcare. The paradigm of Radiology services has rapidly changed over the years, fueled by the evolution of technology. But to constantly maintain the level of expertise required to optimize patient outcomes has become a challenge for healthcare centers across the world, largely due to the sheer scale of the field which has grown increa ...Show More
Radiology is one of the most critical clinical functions of healthcare. The paradigm of Radiology services has rapidly changed over the years, fueled by the evolution of technology. But to constantly maintain the level of expertise required to optimize patient outcomes has become a challenge for healthcare centers across the world, largely due to the sheer scale of the field which has grown increasingly specialized. This has resulted in an increased need for subspecialist Radiologists to interpret imaging studies for accuracy and enhanced clinical outcomes.
Acknowledging the growing needs of the global medical community, Apollo Radiology International (ARI) is primed to offer comprehensive, round-the-clock subspecialist Radiology Coverage, apart from premier and specialist services in Radiology Education, Research and Artificial Intelligence. A distinguished part of Apollo Hospitals, ARI brings unparalleled leadership, experience, vision and technology in Radiology services for hospitals, imaging centers and other Radiology practice groups across the globe.
Any healthcare provider, small or big can beneï¬t from the convenience, quality and accuracy of ARIâs specialized Radiology support to fortify their practice. With a team of highly skilled and experienced Radiologists, we raise the bar in subspecialist Radiology reporting of all imaging modalities.
This apart, with our new but already highly successful forays into Radiology education and research including our partnerships in developing Artificial Intelligence algorithms for Radiology and in offering internationally renowned educational programs, we have rapidly expanded our scope and reach over the last couple of years. ...Show Less
Industry
Hospitals and Health Care...
Company Size
51-200 Employees
Headquarter
Hyderabad
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