We are looking for a dynamic and data-driven Demand Generation & Digital Marketing Specialist to lead our inbound marketing efforts, optimize lead generation strategies, and enhance our digital presence.

Key Responsibilities:

• Develop and execute multi-channel inbound marketing campaigns (email, social media, content marketing) to generate high-quality MQLs and nurture leads.
• Implement and optimize organic SEO strategies to improve website rankings, increase traffic, and enhance user experience.
• Manage and execute demand generation strategies, including lead segmentation, audience targeting, and personalized outreach.
• Plan, launch, and optimize paid search (Google Ads) and social media ad campaigns to drive lead acquisition and engagement.
• Track and analyze website performance, marketing campaigns, and customer behavior using tools like Google Analytics, Ahrefs, or SEMrush to refine strategies.
• Manage and optimize CRM integration and marketing automation platforms (ZOHO, HubSpot, Marketo, Pardot) to improve lead tracking, segmentation, and engagement.
• Oversee A/B testing of website pages, landing pages, and user journeys to improve lead conversion rates and engagement.
• Enhance website content, structure, and performance to maximize inbound traffic and lead capture effectiveness.
• Align inbound marketing efforts with sales objectives, ensuring seamless lead handoff and continuous optimization of the sales funnel.
• Monitor and report key marketing KPIs (lead volume, conversion rates, CPL, CAC) and provide data-driven insights for continuous improvement.

Requirements:

• Minimum 3 years of experience in running marketing campaigns and SEO.
• Bachelor's degree in Technology (BTech) or MBA with strong communication skills.
• Proven experience in lead generation, demand generation, and digital marketing.
• Hands-on expertise in on-page and off-page SEO, Google Ads, and social media ad campaigns.
• Strong proficiency in marketing automation tools (ZOHO or HubSpot ) and CRM platforms.
• Experience with website analytics tools such as Google Analytics, SEMrush, or Ahrefs.
• Excellent analytical skills with the ability to derive insights from data and optimize strategies accordingly.
• Strong communication and collaboration skills to work cross-functionally with sales, content, and design teams.
• Ability to multitask, manage deadlines, and work in a fast-paced environment.