Company Overview

Apollo Health and Lifestyle (AHLL), headquartered in Hyderabad, was founded in 2002 to bring healthcare of international standards within everyone's reach. AHLL has established the nation's largest network of standardized day-to-day healthcare facilities branded "The Apollo Clinic", with over 100 operational facilities across India and the Middle East. Offering unparalleled services, AHLL ensures online access to health records, providing direct continuity of care and substantial savings. For more information, visit The Apollo Clinic.

Job Overview

We are looking for a Sr Executive Asst Manager Marketing Activation to join our team at Apollo Health and Lifestyle Limited. This mid-level, full-time position is based in Bangalore Urban. The role involves spearheading various marketing campaigns and activations, with a focus on promoting the company's brand, products, and services.

Qualifications and Skills

• Proven experience in marketing strategy development and implementation with a minimum of 5 years in a relevant field.
• Strong brand management skills, including familiarity with a wide range of marketing techniques and concepts.
• Expertise in event planning, coordination, and execution to ensure successful marketing events.
• Ability to manage promotional activities across various channels, ensuring alignment with brand objectives.
• Experience in campaign management, from conceptualization to post-campaign analysis.
• Solid public relations skills, including media relations and effective communication with stakeholders.
• Proficient in BTL (Below the Line) activations, including targeted marketing and promotional activities.
• Competence in ATL (Above the Line) activations, focusing on broader marketing efforts like media and advertisement campaigns.

Roles and Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness and market share.
• Coordinate and manage marketing campaigns, ensuring alignment with business objectives and target audience.
• Plan and organize marketing events, promotions, and activations to drive engagement and sales.
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts.
• Manage relationships with external partners, including agencies, vendors, and media outlets.
• Oversee the development of marketing materials, ensuring consistency with brand guidelines and messaging.
• Analyze market trends and competitor activities to inform marketing strategies and identify opportunities for growth.