Job Description

Job Title: Manager – Marketing & Branding

Job Location: Vadodara, Gujarat

Shift Timings: Day Shift

Website: https://apideltech.com

Role Overview:

We are seeking an experienced and versatile Marketing Manager to join our team. The ideal candidate will have a passion for marketing, a strategic mindset, and the ability to lead and inspire a team. As a Marketing Manager at Apidel, you will play a crucial role in developing and executing marketing campaigns while ensuring alignment with our brand identity.

Responsibilities:

Campaign Management: Track and analyze the performance of advertising campaigns, ensuring optimal results and ROI.

Budget Management: Manage the marketing budget effectively, allocating resources to maximize impact.

Brand Consistency: Ensure that all marketing materials, both online and offline, adhere to our brand guidelines.

Team Leadership: Lead and inspire a team of marketing professionals, fostering collaboration and creativity.

Market Research: Stay informed about industry trends, competitor activities, and customer preferences.

Content Strategy: Collaborate with content creators to develop compelling and relevant content for various channels.

Digital Marketing: Oversee digital marketing efforts, including social media, email campaigns, and website optimization.

Event Planning: Coordinate marketing events, trade shows, and conferences.

Performance Metrics: Set KPIs, measure performance, and adjust strategies as needed.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• Proven experience in marketing, with a focus on campaign management and team leadership.

Prior Experience:

• Demonstrated success in digital marketing, advertising, or marketing companies.
• Overall 7+ years’ experience required.
• Experience of encompassing all the touch points of marketing viz., advertising, digital marketing, developing global presence using an entire spectrum of channels to cater larger audience.
• Experience of marketing for US region with proven track record of creating brand awareness through affordable digital marketing.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.

Benefits:

• 5 days working
• 08:30 Working Hours
• Provident Fund
• Floater leaves
• Sponsorship for certifications
• Monthly and Quarterly Awards & Recognition
• Health Cover
• Recreation Area
• Healthy Work Environment