Apex Info Serve is a leading digital marketing and web solutions provider, dedicated to delivering high-quality services to clients worldwide. Our team thrives on creativity, innovation, and a commitment to excellence. We are looking for a talented Senior Content Writer to join our dynamic team and help us create compelling and engaging content that drives results.

Key Responsibilities:

• Develop and oversee the creation of high-quality content, including blog posts, articles, website copy, social media posts, email campaigns, and more.
• Collaborate with the marketing and design teams to create content strategies that align with company goals and target audience.
• Research industry-related topics and stay up-to-date with the latest trends to ensure content is relevant and engaging.
• Edit and proofread content to ensure accuracy, clarity, and consistency in tone and style.
• Mentor and guide junior writers, providing feedback and ensuring adherence to best practices in content creation.
• Optimize content for SEO to improve search engine rankings and drive organic traffic.
• Manage content calendars and ensure timely delivery of all content projects.
• Analyze content performance metrics and adjust strategies as needed to improve effectiveness.

Requirements:

• Bachelor's degree in English, Journalism, Communications, or a related field.
• 3-5 years of experience in content writing, preferably in a digital marketing or IT environment.
• Proven experience in creating content that drives engagement and conversions.
• Strong understanding of SEO best practices and content optimization.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Ability to manage multiple projects and meet tight deadlines.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Proficiency in using content management systems (CMS) and basic knowledge of HTML is a plus.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work in a fast-paced, innovative environment.
• Professional development opportunities and the chance to advance your career.
• Collaborative and supportive work culture.