Developing Digital Marketing Strategies

• Create and implement marketing campaigns across digital platforms (Google, Facebook, Instagram, LinkedIn, etc.).
• Set goals and objectives for campaigns to increase brand awareness and generate leads.

2. Content Creation and Management

• Oversee the creation of content, including blog posts, email newsletters, website copy, social media updates, and more.
• Work with content creators and designers to ensure consistency in messaging and branding.

3. Social Media Management

• Manage social media channels by creating and scheduling posts.
• Engage with the audience, respond to comments, and monitor conversations relevant to the brand.

4. SEO and SEM Optimization

• Improve organic search rankings and online visibility through SEO techniques.
• Run and manage paid ad campaigns (Google Ads, social media ads).
• Monitor and optimize ads for better performance.

5. Email Marketing Campaigns

• Plan, design, and execute email campaigns to nurture leads and maintain customer engagement.
• Track performance metrics like open rates and click-through rates.

6. Website and Analytics Management

• Update and maintain the website to ensure functionality and optimization for user experience (UX).
• Use web analytics tools (Google Analytics, etc.) to monitor and measure performance, making data-driven improvements.

7. Performance Reporting

• Analyze digital marketing campaigns and prepare reports on their effectiveness.
• Track KPIs such as traffic, conversions, bounce rates, and ROI, presenting insights to stakeholders.