Role & Responsibilities

Understand:

• Understand customer (shopkeeper) needs and decision-making criteria with respect to grocery category
• Understand Merchandising Setup of Jumbotail from a design – tech – business needs

Plan and Execute:

• Think, Discuss & Plan Marketing Strategy (Traffic Driving, New Customer Recruitment, Customer Engagement, Retention, Increase wallet share) with business teams
• Complete Ownership of End-to-End Campaign Performance, Analysis, Reporting and Driving improvement
• Create and own merchandising strategy – using briefs from business teams; planning of assets to deployment using team of executives.
• Create and execute weekly, monthly, quarterly plans
• Translate above plans into detailed and actionable activity charts with clearly defined owners and checkpoints
• Timely follow up with all stakeholders to ensure on time high quality delivery (Merch Team, Business Team, Design Team)
• Own quality of on app assets: 100% adherence to highest standards of on app assets. 100% Customer 1st mindset
• New Assets: Be on the lookout for newer asset types that we can have on the app
• Festive Stores: Plan a quarter in advance special festive stores
• Category Melas: Plan a month in advance category special stores
• Corrective Actions: If assets aren’t performing to the levels needed – please take corrective action immediately and change assets, SKUs , pricing etc

Track and report:

• Track campaign performance daily and work to improve ROI with every single campaign
• Across all channels (On App Assets – banners etc, PN, SMS, Whatsapp, Pamphlets + Lucky Contest, Jumbo coins, Quiz, Credit, Surveys, Etc,.)
• Create Dashboards: With help of data science team make dashboards that would help to surface performance of merch activities

Team Lead:

• Ensure work done through a team of 4-6 TL + execs.

Fix:

• Look for ways we can improve tech in relations to the usage of merch ingestion software to make the system faster, more intuitive and less human dependent

Ideal Candidate

• First Principles Problem solver
• Self driven: Ability to work independently with limited support in a fast-paced, high growth environment
• Committed and High Intent: Hunger to work, deliver, and grow in a rapidly growing organization
• Experimentative mindset: Ideate, try, measure, learn, document and help improve ways of working
• Has work ex in ecommerce; esp in app merch teams
• Good collaboration skills – great at communication and negotiation - Ability to influence a variety stakeholders without relying on positional authority
• Willingness to getting your hands dirty : Learn from customers and on ground teams about their business and challenges
• Strong analytical skills with advanced proficiency in Excel
• Ability to drive insights from data
• Interest and understanding of Retail in India within Grocery stores in FMCG and staples industry