As an SEO Lead, you will be responsible for developing and executing SEO strategies to improve website rankings on major search engines like Google. Your primary goal is to enhance online visibility and drive organic traffic through optimized content, technical improvements, and data-driven decision-making. You will also be responsible for leading and mentoring the SEO team to ensure effective execution of strategies.

Roles and Responsibilities

• Develop and implement SEO campaigns to achieve business objectives and maximize ROI.
• Conduct comprehensive SEO audits using tools like Google Analytics and Ahrefs.
• Optimize website performance by analyzing and improving on-page, off-page, and technical SEO factors.
• Perform keyword research, content audits, and competitor analysis to identify growth opportunities.
• Strengthen domain authority through strategic link-building initiatives.
• Collaborate with internal teams and clients to manage SEO-driven content and workflows.
• Develop and execute content marketing strategies aligned with SEO goals.
• Stay up to date with the latest SEO trends, tools, and algorithm changes to maintain a competitive edge.
• Lead, mentor, and manage the SEO team, ensuring effective task delegation and performance monitoring.

Requirements

• Bachelor's degree in Marketing or a related field.
• 2-3 years of hands-on SEO experience.
• Experience in managing and mentoring an SEO team.
• Expertise in on-page and off-page optimization, keyword research, and link-building.
• Strong understanding of search engine algorithms, ranking factors, and best practices.
• Proven ability to conduct SEO audits and implement effective optimization strategies.
• Up-to-date knowledge of industry trends and evolving SEO techniques.