Company Overview

Analytix Fintech International Pvt Ltd is a dynamic company specializing in business consultancy and IT solutions within the financial services industry. With headquarters in Ernakulam, we offer a range of services including business initiation consultancy and IT support, such as e-tendering and software development. With a team of 51-200 employees, Analytix is committed to innovation and excellence in supporting business and financial operations.

Job Overview

We are seeking a Junior Copywriter for a full-time position at our Ernakulam location. The candidate will be responsible for creating engaging and informative content that aligns with our business objectives. This role requires a minimum of 1 year of work experience in copywriting, with a knack for creativity and the ability to adapt to different writing styles.

Qualifications and Skills

• Excellent writing skills with the ability to produce clear, concise, and engaging content tailored to the target audience.
• Creativity to generate fresh ideas and concepts that capture the audience's attention and meet project goals.
• Attention to detail to ensure accuracy and consistency in all written material, delivering polished and error-free content.
• Strong research skills to gather information from diverse sources, ensuring content is factual, current, and relevant.
• Adaptability to write varying styles for different platforms and audiences, quickly adjusting tone and approach when needed.
• SEO knowledge to optimize content for search engines, improving visibility and reach of web-based materials.
• Understanding of the target audience to tailor content that resonates and effectively communicates the intended message.
• Good time management to handle multiple projects efficiently, meeting deadlines without compromising quality.

Roles and Responsibilities

• Create compelling and persuasive copy for various mediums, including websites, blogs, advertising, and social media.
• Collaborate with marketing and design teams to develop and execute content strategies that enhance brand visibility and engagement.
• Conduct thorough research to produce factual and informative content that supports company initiatives and educational goals.
• Edit and proofread content to ensure grammatical accuracy, clarity, and brand consistency across all platforms.
• Analyze content performance metrics to refine and improve content strategies and writing practices.
• Stay updated with industry trends and best practices in copywriting and content marketing.
• Adapt content strategies based on analytics and feedback to better meet audience needs and enhance engagement.
• Participate in brainstorming sessions to generate innovative ideas for campaigns and content projects.