Company Overview

Jos Alukkas is a brand that has been in the business of jewellery making for almost five decades. We are the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. We have a strong presence in Kerala with close to 46 outlets across India. The group is headed by Sri.A.V.Jose and his three sons, Sri.Varghese Alukka, Sri.Paul.j.Alukka, and Sri.John Alukka, who are the managing Directors. We are known for our innovative concept of the Gold supermarket.

Job Overview

We are seeking a highly motivated and skilled Assistant Manager Digital Marketing to join our team at Jos Alukkas Group. As the Assistant Manager Digital Marketing, you will be responsible for developing and implementing digital marketing strategies to drive online traffic to our website and increase brand awareness. This is a full-time role based at our headquarters in Thrissur. The salary range for this position is competitive and will be commensurate with experience. Jos Alukkas Group has a strong presence in the luxury goods and jewelry sector, with close to 46 outlets across India and a commitment to crafting high-quality jewelry. Join us in our mission to revolutionize the digital marketing landscape in the jewelry industry.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably in the luxury goods or jewelry industry.
• Strong knowledge of digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing.
• Proficient in using digital marketing tools and analytics software.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong organizational and project management skills.

Roles and Responsibilities

1) Campaign Budgeting, Planning, Execution, Monitoring: Develop and manage digital

marketing campaigns, including setting budgets and timelines. Plan and execute online

marketing activities to drive brand awareness, lead generation, and sales.

2) Monitor campaign performance, track key metrics, and optimize strategies for maximum ROI. Analyse data and provide insights to enhance future campaign effectiveness.

3) Manage Jos Alukkas' social media presence and create engaging content for platforms like

Facebook, Instagram, Twitter, etc.

4) Monitor social media trends, respond to customer inquiries, and manage online

communities.

5) Collaborate with the creative team to create visually appealing and compelling social media

content.

6) Create and manage Google Ads campaigns to drive website traffic, conversions, and online

sales.

7) Conduct keyword research, create ad copies, and optimize campaigns for maximum

performance.

8) Monitor and analyse ad performance, make data-driven adjustments, and generate reports.

9) Optimize and manage Jos Alukkas' Google Business profile to improve online visibility and

local search rankings. Regularly update business information, respond to customer reviews,

and maintain a positive online reputation.

10) SEO: Conduct keyword research and develop SEO strategies to improve organic search

rankings. Optimize website content, meta tags, and other on-page elements to enhance

visibility. Stay updated with search engine algorithms and industry trends to implement best

practices.

11) Utilize WhatsApp Business for effective customer communication, lead generation, and

sales. Develop strategies to engage customers, send targeted messages, and handle

customer queries efficiently.

12) Collaborate with the web development team to enhance the user experience and

functionality of the online shop or website.

13) Optimize product descriptions, images, and other elements to improve conversion rates.

14) Liaise with external agencies or vendors for digital marketing activities, such as content

creation, paid advertising, or SEO.

15) Manage relationships, ensure timely deliverables, and maintain quality standards.

16) Create and manage a blog section on the website, focusing on industry-related topics,

trends, and informative content. Optimize blog content for search engines and promote it

through social media and other channels.

17) Create and maintain XML feeds for product listings to ensure accurate and up-to-date

information on various platforms, such as Google Shopping.

18) Generate regular reports on digital marketing activities, campaign performance, website

analytics, and KPIs.

19) Analyse data to identify trends, insights, and areas for improvement.