Developing and managing digital prospecting and remarketing campaigns  Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC  Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels  Identifying and testing new channels to continue to meet or exceed established critical metrics  Working closely with the department Head to share funnel conversion improvement ideas, feedback & present results.  Stay up to date on the latest marketing trends  Attend conferences to further marketing knowledge  Oversee social media strategy and implementation  Plan and execute a marketing strategy for the organisation and for new and existing products or services  Active involvement in implementation of the marketing strategy  Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions  Provide tools and materials to enable the sales team to function effectively  Oversee and refine the organisation’s social media presence  Manage and measure marketing campaign costs