Ensures the implementation of sales guidelines and sets sales targets for the assigned sales organization. 

· Develops and proposes sales budgets and growth forecasts aligned with the sales strategy of the unit(s). 

· Hiring and driving distributor to meet assigned targets 

· Driving strategic key account business with the help of imaging sales team. 

· Manages completion of budgets and regular sales reporting. 

· Defines and allocates resources. 

· Cooperates with Marketing, Product Management and Project Management in matters of strategic and tactical product and service positioning. 

· Drives customer focus within the organization and initiates / contributes to planning of customer related product development measures or the setup of customer related projects.