As a Social Media Executive at Alpino, We are looking for someone with a knack for creativity, a passion for digital trends, and a strong ability to connect with diverse audiences. If you live and breathe social media, this role is perfect for you!

Key Responsibilities:

Social Media Management

• Manage and maintain the company’s presence across major platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube.
• Plan, schedule, and publish posts to maintain a consistent content flow and engagement.
• Grow followers/subscribers and increase engagement through meaningful interaction and consistent presence.

Copywriting & Caption Writing

• Create compelling copy and captions for posts across all social media platforms that align with our brand’s tone and voice.
• Develop creative messages for social media campaigns, ensuring consistency in messaging.
• Write engaging taglines, slogans, and product descriptions that resonate with the audience.

Customer, Influencer Engagement & ORM

• Monitor and manage the company’s online reputation by addressing reviews and comments across platforms, including Amazon, Flipkart, D2C sites, and social media.
• Respond promptly to inquiries from customers and influencers to maintain strong engagement.
• Manage relationships with influencers, tracking collaboration performance to enhance brand visibility.
• Engage actively with tagged posts and barter collaborations to amplify visibility and community interaction.
• Participate in trending conversations by leaving witty and creative comments aligned with Alpino’s fun, quirky voice.
• Maintain and manage reports related to influencer activities and monitor the impact on brand growth.

Innovation, Strategy & Team Collaboration

• Stay updated with the latest social media trends and incorporate them into our strategy.
• Brainstorm and implement creative campaigns with the marketing and design teams to ensure consistent branding.
• Collaborate with internal teams, including influencers, product managers, and designers, to execute successful campaigns.
• Drive innovation by experimenting with new ideas, ensuring Alpino stays ahead in the market.
• Ensure smooth communication and alignment across all teams for seamless campaign execution.

Analytics & Reporting

• Track and analyze social media performance metrics to evaluate campaign success.
• Provide regular performance reports with actionable insights to optimize future campaigns.
• Review content, images, and videos across social media and e-commerce platforms to ensure alignment with brand objectives.