Job Overview:

We are seeking a dynamic and innovative Creative Strategist to join our marketing team. The ideal candidate will be responsible for developing and executing creative strategies to effectively communicate our brand message and drive engagement with target audiences. You will work closely with cross-functional teams, including designers, copywriters, marketing managers, and other stakeholders, to create compelling marketing campaigns across multiple channels.

Key Responsibilities:

• Creative Strategy Development:
• Lead the development and execution of creative strategies for marketing campaigns, ensuring alignment with brand objectives and business goals.
• Collaborate with the marketing team to understand target audience insights and tailor creative approaches to maximize engagement and conversion.
• Brainstorm and propose innovative concepts for campaigns, product launches, and digital marketing efforts.

• Campaign Execution:
• Work with design, content, and digital teams to bring creative strategies to life across multiple platforms, including social media, email, digital advertising, and website content.
• Ensure the creative assets produced meet brand guidelines, resonate with the target audience, and adhere to marketing objectives.
• Provide direction and feedback on creative deliverables, including video content, graphics, copy, and other multimedia.

• Brand Positioning & Messaging:
• Develop consistent and engaging brand messaging across all marketing channels.
• Ensure that the tone, style, and visual elements of campaigns are aligned with the brand’s voice and positioning.

• Data-Driven Insights:
• Analyze campaign performance and consumer feedback to refine creative strategies and optimize future initiatives.
• Work with the marketing analytics team to measure the effectiveness of creative assets and implement improvements.

• Collaboration & Communication:
• Collaborate with other departments (sales, product, PR, etc.) to ensure a cohesive marketing strategy.
• Present creative concepts and strategic ideas to internal teams and leadership for feedback and approval.
• Manage creative workflows and timelines, ensuring that projects are delivered on time and within budget.