Job Description:

As a Copywriter at Alpino, you will be responsible for developing high-impact copy that speaks directly to our audience across various platforms. Your words will reflect the brand’s tone, personality, and consumer preferences, making them resonate with our target audience. You will create content for social media, websites, ad campaigns, and more, while collaborating closely with design, marketing, and product teams to align with overall brand goals.

Key Responsibilities:

Content Creation & Copywriting

• Write clear, persuasive, and engaging copy for social media posts, ads, email campaigns, product packaging, and websites.
• Develop taglines, slogans, and product descriptions that align with the brand’s tone and target audience.

Website Content & Ad Copywriting

• Create and manage engaging product descriptions, landing pages, and blog content for the company website.
• Write creative ad copy and develop scripts for social media and video advertisements to drive engagement and conversions.

Campaign Strategy & Execution

• Collaborate with the marketing team to create impactful campaigns for product launches and seasonal promotions.
• Provide creative input on influencer campaigns, product releases, and ad strategies.
• Contribute innovative ideas and storytelling approaches to help Alpino stand out in the crowded FMCG space.

Editing & Proofreading

• Review and edit all content to ensure it aligns with brand voice and is free from grammatical errors.
• Maintain consistency across all platforms by ensuring tone, style, and messaging are cohesive.

Team Collaboration & Innovation

• Work closely with the design, product, and marketing teams to brainstorm and execute creative content ideas.
• Participate actively in brainstorming sessions for campaigns and product storytelling.

Requirements:

• Bachelor’s degree in English, Marketing, Communications, or a related field.
• 3-5 years of experience in copywriting, preferably in the FMCG or consumer goods industry.
• Proven ability to write creative, persuasive, and brand-aligned copy for various platforms.
• Strong understanding of writing for different audiences and platforms (social media, websites, ads, email).
• Excellent proofreading skills and attention to detail.
• Ability to manage multiple projects and deadlines efficiently.
• Experience with SEO principles and writing for performance is a plus.
• A creative mindset and a passion for storytelling.