Company Overview

Allo Innoware is India's leading health-first kitchenware brand, dedicated to providing healthy kitchen products both in India and globally. It aims to promote healthier choices through its innovative product line, including the pioneering Allo Foodsafe range, which features India's first glass container with a break-free lock. Headquartered in Mumbai and part of the Consumer Goods industry, Allo Innoware is committed to revolutionizing kitchenware with health and innovation at its core.

Job Overview

We are seeking a dynamic Digital Marketing Executive to join our team in Mumbai, Mumbai Suburban. As a mid-level professional, you will play a key role in executing and managing our strategic digital marketing initiatives. This full-time position requires a highly skilled candidate with expertise in essential digital marketing channels and a passion for health-oriented consumer products.

Qualifications and Skills

• Email Marketing (Mandatory skill): Proven experience in creating and executing successful email marketing campaigns to engage customers and drive sales.
• Content Marketing (Mandatory skill): Ability to develop compelling content strategies and materials that resonate with our target audience and enhance brand awareness.
• Whatsapp Marketing (Mandatory skill): Expertise in leveraging WhatsApp as a marketing tool to reach and interact with customers more effectively.
• SEO: Skilled in optimizing website content for search engines to increase organic traffic and improve search rankings.
• Social Media Marketing: Proficiency in managing social media platforms and creating impactful campaigns to boost brand visibility and customer engagement.
• Google Analytics: Strong analytical skills to interpret data and derive actionable insights for improving digital marketing performance.
• AI: Familiarity with artificial intelligence tools and their application in enhancing digital marketing efficiency and personalization.
• Podcast: Experience in creating and promoting podcasts to reach and engage a broader audience through audio content.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand exposure and drive online sales.
• Coordinate and execute email marketing campaigns that align with company objectives and customer needs.
• Manage content marketing initiatives, including blog posts, videos, and social media content, to engage customer interest.
• Optimize the company’s online presence through effective SEO practices and social media management.
• Utilize WhatsApp and other messaging platforms to create targeted marketing communications.
• Analyze performance metrics using Google Analytics to refine strategies and maximize ROI on digital campaigns.
• Leverage AI tools to automate marketing tasks and provide personalized customer experiences.
• Oversee the planning and distribution of podcasts to enhance brand storytelling and outreach.