Roles and responsibilities

- Formulate and implement comprehensive digital marketing strategies aligned with business objectives.

-Optimize website content for search engines, conduct keyword research, and improve organic search visibility.

- Develop and execute social media plans, create engaging content, and manage platforms for brand promotion.

- Generate compelling and relevant content for various digital channels, including blogs, articles, and multimedia materials.

- Plan and execute email campaigns to nurture leads, retain customers, and drive conversions.

- Manage and optimize paid campaigns on platforms like Google Ads or social media, ensuring effective targeting and budget utilization.

- Stay informed about industry trends, competitors, and customer behavior to inform marketing strategies.

- Work closely with cross-functional teams, including sales, design, and IT, to align marketing efforts with overall business objectives.

- Ensure a consistent brand image across all digital channels and campaigns.

Requirements

- Proven experience of 1-2 years as a digital marketer or similar role 

- Bachelor's degree in marketing, business, communications, or a related field.

- Proficiency in SEO, social media management, content creation, email marketing, and paid advertising.

- Ability to analyze data and use analytics tools to measure campaign performance 

- Strong creative and conceptual thinking for developing engaging content and innovative campaigns.

- Excellent written and verbal communication skills to effectively convey marketing messages

- Familiarity with digital marketing tools, platforms, and emerging technologies

- Ability to adapt to changing trends and technologies in the digital marketing landscape.

Salary: ₹300,000.00 - ₹700,000.00 per year

Benefits:

• Commuter assistance

• Flexible schedule

• Food provided

• Health insurance

• Leave Encashment

• Provident Fund

• Monday to Friday