Department:

Sales & Marketing

Designation /POSITION:

Assist. Manger – Product Marketing

Reports to:

SBU Head – Business Development

Purpose:

A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. This individual will have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features.

Key Responsibilities:

Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. Their tasks include the following:

ü Foundational marketing and campaign management experience

ü Project management skills

ü Strong organizational and communication skills

ü The ability to analyze relevant information and make informed decisions.

ü The ability to prioritize tasks and responsibilities across projects

ü Researching the market to learn the competitive environment.

ü Working with the marketing team to create materials that highlight product features and benefits.

ü Developing the go-to-market strategy / Firm grasp of ways to develop strategic product marketing campaigns

ü Working with product management to define goals and metrics for the product launch.

ü Strong written and verbal communication skills

ü Deep understanding of market trends and product life cycles

Key Responsibility:

Another major responsibility of a product marketing manager is to conduct extensive market research to:

· Understand the pain points of the target audience or identify gaps in the market.

· Validate the need for a product idea on behalf of the key stakeholders.

· Come up with unique product features and create a positive customer experience.

· Create resources for the sales team to help convert SQLs.

· Ensure that the market demands align with the expectations of the stakeholders.

Own the Go-to-Market (GTM) Plan for the Product:

It’s different from a traditional marketing strategy in the sense that it’s more focused on the short run, rather than the long run. A marketing strategy is focused on communicating the value proposition over a defined period, whereas the focus of a GTM plan is new product launches.

The PMM is responsible for creating and executing a solid GTM plan for a new product.

Specify the Value Proposition, Positioning, and Messaging

ü Based on the initial research, the product marketing manager first specifies the exact value proposition of the new product. This could be a feature, a benefit, or any other intrinsic value that makes the product attractive in the eyes of the target audience.

ü Based on the positioning, values, and other key factors – works on developing the messaging. It’s basically a list of key messages that a brand wants to use to communicate with the target audience to capture its interest.

Create and Execute a Practical Marketing Strategy

ü Conduct comprehensive competitive analysis to inform strategic planning and positioning.

ü Formulate strategies to exploit competitors’ weaknesses and counter their strengths.

ü Building and managing a brand for the product

ü Looking after individual marketing initiatives (content, SEO, paid ads, special events, lead generation initiatives, etc.)

ü Aligning with the sales team and providing training and resources to personnel

ü Specifying metrics that align with the strategic goals.

ü Coming up with a distribution strategy and executing it.

Maintain Consistent Communication with Stakeholders

product marketing manager is also expected to maintain strong communication with all of the key stakeholders:

ü Report to the Team on the progress of marketing initiatives

ü Acting as a voice for the target customers to ensure a great product.

ü Ensure smooth collaboration between the different team members.

Find Out New Product Opportunities

Skill

 Major skill is to have updated Trend Digital skill

· Communication

· SharePoint

· Editing

· Microsoft Office

· Adobe Acrobat

· PowerPoint

Digital MARKETING : Website Messaging / Digital Marketing:

· Refine and optimize product messaging on web pages to ensure clarity, engagement, and conversion.

· Implement A/B testing, analyze user behavior, and gather feedback to continually enhance the messaging for effectiveness and resonance with the target audience.

· Work on strategies to increase page engagement, ensuring content relevancy, visual appeal, and intuitive navigation to keep the audience engaged and drive conversions.

· Collaborate with the content and design teams to develop compelling, informative, and engaging content.

· Develop and optimize call-to-actions and user journeys to increase demo trial sign-ups.

Experience

· 3-5+ Years Experience in Marketing

Educational Qualifications

· Bachelor’s degree in business administration, Marketing, or related field

· Ability to multi-task

· Strong verbal, written, and organizational skills

· Market Research and Product Management skills

· Expertise in developing and executing go-to-market strategies for enterprise-grade SaaS products

· Experience in Sales and Product Marketing

· Excellent written and verbal communication skills

· Ability to lead and mentor a team

HQ & REPORTING

· Head Quarter will be at Gujarat (Baroda)

· Reporting : Head BD

Who we are:

Purpose-driven organization and has gone past just offering irrigation solutions. In India, we are a family of over 1500 professionals working in unison and ensuring that the world is never deprived of food and agriculture, and for farmers, agriculture turns into a profitable business. We began our journey in 1997 and have grown over the years to become a true irrigation partner for farmers across the country. We consider our employees, clients and our associates to be a part of our family and strive for the well-being of everyone involved in the agricultural ecosystem.

We welcome professionals and aspiring professionals from every levels right from students, freshers, to seasoned professionals and freelancers

Why apply:

You will closely work with decision makers as well as implementors. This position offers a chance to suggest your ideas and see them getting implemented. You get an opportunity to create a positive impact not only on business but on society at large. This position provides a future of limitless opportunities.