Job Title: SEO Manager

We are looking for an experienced SEO Manager with a background in the advertising industry to lead our SEO team. This role needs a strong understanding of SEO strategies that suit the fast-moving advertising industry. You’ll also need to work well with teams from different areas like tech, content and performance marketing

Experience: 4-5 years of experience in SEO, with a focus on working in an advertising or digital marketing agency.

Location: Bandra (W), Mumbai 

Responsibility:

• Develop and implement SEO strategies tailored to client campaigns within the advertising space. 
• Perform ongoing SEO audits to identify areas of improvement, including on-page, off-page, and technical SEO.
• Monitor and analyze SEO performance metrics, generating actionable insights for improving organic search results.
• Stay up-to-date with industry trends in search engine algorithms and SEO techniques, with a specific focus on advertising and digital marketing trends
• Manage SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Conductor, Screaming Frog, MOZ and keyword research tools.
• Create and present SEO performance reports to clients and internal teams, showcasing ROI and campaign effectiveness.
• Work closely with paid media teams to align SEO strategies with overall advertising objectives.
• Train and mentor SEO team members on best practices and SEO techniques.
• Managing large-scale SEO campaigns and working with cross-functional teams in an advertising environment.
• Leading keyword research and optimization of content.
• You will be responsible for ensuring the team completes monthly SEO reports and providing your strategic recommendations
• Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Education:  B.Tech/B.E. in Any Specialization, Any Graduate in Any Specialization

Requirement : 

• Proven track record of increasing organic traffic and improving SERP rankings for clients in various industries.
• Strong understanding of content marketing, link-building techniques, and SEO for social media campaigns.
• Familiarity with e-commerce SEO strategies for advertising campaigns.

 Knowledge of ranking factors and search engine algorithms

• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Solid background in strategy for traditional and digital media channels
• Knowledge in using content management systems (CMS) to optimize websites

Skills : 

• Knowledge of SEO for international markets
• Strong leadership and organizational skills
• Analytical and results-driven mindset
• Excellent writing and communication skills
• Proactive and highly organized, with strong time management and planning skills