JD for Digital Marketing

Company Overview:

Aditi Tracking Support Pvt. Ltd. is a leading telematics company dedicated to providing innovative solutions that empower businesses to optimise their fleet operations across India since 2011. Our cutting-edge technology enables real-time tracking, data analytics, and comprehensive insights, fostering efficiency and sustainability in the transportation & automotive industry.

Job Overview:

We are seeking a creative and data-driven Digital Marketing Expert to join our team and drive our digital presence to new heights. As a Digital Marketing Expert, you will play a key role in developing and executing digital marketing strategies to enhance brand visibility, generate leads, and support overall business objectives. The ideal candidate is passionate about digital marketing trends, analytics, and has a proven track record of success in the telematics or related industry.

Key Responsibilities:

·        Digital Strategy: Develop and implement comprehensive digital marketing strategies aligned with overall business goals, focusing on lead generation and brand awareness.

·        Content Creation: Create compelling and engaging content for various digital platforms, including website, social media, blogs, and email campaigns.

·        SEO and SEM: Optimise website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to increase online visibility and drive targeted traffic.

·        Social Media Management: Plan, execute, and manage social media campaigns across platforms such as LinkedIn, Twitter, and Facebook, etc to build brand presence and engage with the target audience.

·        Email Marketing: Design and implement effective email marketing campaigns to nurture leads, drive conversions, and maintain customer engagement.

·        Analytics and Reporting: Monitor and analyse the performance of digital marketing campaigns using analytics tools. Provide regular/daily reports with insights and recommendations for optimisation.

·        Collaboration: Work closely with cross-functional teams, including sales and product development, to ensure a cohesive and integrated approach to digital marketing initiatives.

Qualifications:

·        Bachelor’s degree in Marketing, Digital Marketing, or a related field.

·        Proven experience in digital marketing, preferably in the IOT/telematics or technology industry.

·        Open to Travel PAN India (if required)

·        Strong understanding of SEO, SEM, social media, and email marketing best practices.

·        Proficiency in digital marketing tools and platforms.

·        Excellent analytical and problem-solving skills.

·        Creative mindset with a focus on delivering results.