• Develop and execute marketing strategies to increase brand visibility and customer engagement.
• Manage digital marketing campaigns, including social media, email marketing, SEO, and content creation.
• Conduct market research to identify trends, competitor activity, and customer insights.
• Collaborate with internal teams (sales, design, product) to align marketing strategies with business goals.
• Create content for promotional materials, website, social media, and email newsletters.
• Monitor and report on campaign performance, using analytics tools to optimize strategies and achieve KPIs.
• Organize and manage events (online and offline) to increase brand presence and customer loyalty.
• Maintain and update marketing materials (brochures, presentations, etc.) to ensure consistency in brand messaging.