Company Overview

ADDCOMS Hr Consultants is a dynamic staffing and recruiting firm headquartered in Muvattupuzha, Kerala, dedicated to connecting job seekers with suitable employment opportunities. Our efficient services cater to both individuals seeking employment and employers in need of qualified workers. With a small yet dedicated team, we pride ourselves on our personalized approach to each client and candidate, ensuring satisfaction and fostering long-term relationships. Discover more at addcoms.com.

Job Overview

We are seeking a passionate and skilled Junior Digital Marketing Specialist to join our team in Muvattupuzha. This is a full-time position requiring 1 to 3 years of relevant experience. The ideal candidate will be well-versed in digital marketing strategies and have a keen interest in developing innovative marketing solutions. They will support our efforts in enhancing online presence and driving engagement across digital platforms.

Qualifications and Skills

• Proven experience in content marketing, social media management, and email marketing is mandatory for this position.
• Demonstrated expertise in SEO techniques for optimizing website visibility and performance in search engine results.
• Proficient in using Google Analytics to track and report website traffic, user engagement, and conversion metrics.
• Experience in PPC advertising campaigns on platforms like Google Ads for increasing brand visibility and lead generation.
• Strong analytical skills to interpret data and metrics, providing insights for strategic marketing decisions.
• Skilled in conducting A/B testing to identify the best performing marketing strategies and elements.
• Excellent communication skills for effectively collaborating with team members and crafting compelling marketing messages.
• Capable of managing multiple projects simultaneously while meeting deadlines and maintaining attention to detail.

Roles and Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and drive traffic to our platforms.
• Create, manage, and optimize content across social media channels to engage and grow our audience base.
• Plan and implement effective email marketing campaigns to nurture leads and enhance customer retention.
• Monitor and analyze digital marketing metrics, reporting on the success and areas for improvement in campaigns.
• Conduct research and analysis on competitive landscape to benchmark performance and strategize accordingly.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and goals.
• Stay updated on digital marketing trends and explore new tools and strategies to keep our approach fresh and innovative.
• Manage budgets for digital marketing campaigns to ensure cost-effectiveness and maximize ROI.