Job Description - Digital Marketing Manager

Job Summary:

We are seeking a dynamic and experienced Digital Marketing Manager to lead our online marketing strategies. The ideal candidate will have a strong background in SEO, Social Media Marketing (SMM), and Pay-Per-Click (PPC) campaigns, with proven experience in handling marketing teams and managing client relationships.

Key Responsibilities:

SEO (Search Engine Optimization):

• Develop and implement SEO strategies to improve organic search rankings.
• Conduct keyword research, competitive analysis, and on-page/off-page optimization.
• Monitor and analyse SEO performance, using tools like Google Analytics, SEMrush, etc.
• Provide regular SEO audit reports and insights to improve performance.

SMM (Social Media Marketing):

• Design and manage social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Develop content calendars and ensure consistency in voice and messaging.
• Analyse performance metrics and optimize strategies to increase engagement, followers, and conversions.
• Manage paid social media campaigns and monitor their effectiveness.

PPC (Pay-Per-Click) Management:

• Helps in monitoring and optimizing PPC campaigns on platforms such as Google Ads, Bing Ads, and social media ads.
• Perform keyword analysis and ad copy testing to maximize ROI.
• Manage budget allocation for paid campaigns and report on campaign performance.
• Adjust bids, targeting, and strategies to ensure the best outcomes.

Team Management:

• Lead and mentor a team of digital marketers, including SEO specialists and social media marketers.
• Set clear KPIs and performance metrics for team members.
• Conduct regular team meetings, provide feedback, and guide professional development.
• Foster a collaborative work environment and encourage innovative marketing approaches.

Client Management:

• Serve as the primary point of contact for clients regarding their digital marketing strategies.
• Develop and maintain strong relationships with clients, ensuring their needs are met.
• Present reports and performance metrics to clients, offering actionable insights and recommendations.
• Understand client goals and objectives to tailor campaigns that deliver results.

Qualifications and Skills:

Education: Bachelor's degree in Marketing, Communications, Business, or related field.

Experience:

• 5+ years of experience in digital marketing, with hands-on expertise in SEO, SMM, and PPC.
• Proven experience managing marketing teams and working directly with clients.
• Experience with tools like Google Analytics, AdWords, SEMrush, and social media management platforms.

Skills:

• Strong analytical skills and ability to interpret marketing data.
• Excellent verbal and written communication skills.
• Leadership qualities with the ability to inspire and motivate teams.
• Client-focused with strong presentation and problem-solving abilities.