• To prepare a strategy/plan for digital marketing Create and design content for marketing Ensure branding and lead generation campaigns yield satisfactory results Team Handling experience of 4-5 Interns would be preferred Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) Launch optimized online adverts through Google Adwords, Facebook Ads, etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update the website Collaborate with designers to improve user experience Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) Acquire insight into online marketing trends and keep strategies up-to-date Schema Mark Up / W3C Validation experience is preferred

Requirements of Digital Sales Executive

• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) Experience with SEO and SEM Strong written, verbal, and collaboration skills Experience in FB/IG Paid Campaigns, PPC Google Ads, and LinkedIn Campaigns. Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills