Company Overview

Ace Technosys is an IT service company based in Mumbai with 201-500 employees. For more information, visit their website at www.acetechnosys.com.

Job Overview

Performance Marketing role with 4 to 6 years of experience at Ace Technosys, located in Bandra, Ghatkopar, Kalyan. Employment type: Full-Time, Part-Time, Remote, Freelance.

Based on the skills and experience detailed in the provided image, here is a sample job description for a Performance Marketer role:

---

**Job Title: Performance Marketer**

**Location: [Insert Location]**

**Company: [Insert Company Name]**

**About Us:**

[Insert Company Name] is a dynamic and innovative company dedicated to [brief description of the company and its mission]. We are seeking a highly skilled Performance Marketer to join our team and drive our growth initiatives through data-driven marketing strategies.

**Job Description:**

We are looking for a talented Performance Marketer to manage our performance marketing campaigns across various digital channels. The ideal candidate will have a proven track record in SEM, PPC, social media marketing, and other digital marketing strategies. This role requires a strategic thinker with strong analytical skills and the ability to execute and optimize campaigns to achieve measurable results.

**Key Responsibilities:**

- **Campaign Management:** Engineer and lead performance marketing campaigns across Google Ads, Facebook Ads, Taboola, and other platforms to increase user acquisition and boost ROAS.

- **Targeted Marketing:** Devise and execute targeted email marketing, SMS, and WhatsApp retargeting strategies to enhance customer retention and engagement.

- **Growth Initiatives:** Implement scalable growth initiatives, such as referral programs and SEO strategies, to drive organic traffic and user base growth.

- **A/B Testing:** Utilize A/B testing and analytics to optimize product flows and user journeys, leading to increased conversion rates.

- **Acquisition Funnels:** Develop and refine acquisition funnels through rigorous data analysis and segmentation to reduce CPA and increase LTV.

- **Strategic Partnerships:** Foster strategic partnerships and conduct competitive analysis to expand market reach and identify new channels for user acquisition.

- **Market Research:** Lead market research and employ content marketing strategies to generate leads and enhance brand awareness.

- **Advanced Strategies:** Implement advanced bidding strategies, dynamic ad content, and feedback loops to boost ad engagement, quality score, and customer satisfaction.

**Qualifications:**

- **Experience:** Minimum 3-5 years of experience in performance marketing, with a focus on SEM, PPC, and social media marketing.

- **Analytical Skills:** Strong analytical skills with experience in data analysis, A/B testing, and conversion rate optimization.

- **Technical Skills:** Proficient in marketing automation tools (e.g., Mailchimp, Moengage, Maino) and web analytics tools (e.g., GA4, Clever Tap, Mix Panel, Semrush).

- **Industry Knowledge:** Experience in managing campaigns for B2B and B2C brands, with a deep understanding of the digital marketing landscape.

- **Communication:** Excellent communication and collaboration skills to work with cross-functional teams and stakeholders.

- **Results-Oriented:** Demonstrated ability to achieve significant growth metrics and ROI in previous roles.