Company Overview

Ace Technosys is a leading IT services company headquartered in Mumbai, with a team of 201-500 dedicated employees. With a commitment to innovative technology solutions and client success, Ace Technosys focuses on delivering top-notch IT services to its global clientele. For more information, visit www.acetechnosys.com.

Job Overview

We are seeking an experienced and strategic Head of Influencer Marketing to join our team. This senior position is open to various job types, including Full-Time, Part-Time, Remote, and Freelance, and can be based in any one of our several locations: Mumbai, Bangalore, Delhi, Hyderabad, Thane, Patna, or Kanpur. The ideal candidate will have a strong background in managing influencer relationships and driving successful social media campaigns.

Qualifications and Skills

• Influencer Relationship Management (Mandatory skill): Proven ability to build and maintain relationships with influencers across various platforms.
• Social Media Strategy (Mandatory skill): Expertise in developing and executing comprehensive social media strategies tailored to achieving specific business goals.
• Campaign Management (Mandatory skill): Strong experience in planning, executing, and analyzing marketing campaigns to ensure maximum impact and ROI.
• Content Creation: Ability to create compelling, high-quality content that resonates with target audiences and aligns with brand messaging.
• Data Analysis: Proficient in analyzing performance data to optimize campaigns and inform future marketing strategies.
• Negotiation Skills: Strong negotiation skills for securing favorable terms and partnerships with influencers and vendors.
• Team Leadership: Demonstrated experience in leading and managing a team, fostering a collaborative and high-performance work environment.
• Market Research: Ability to conduct market research to identify trends, insights, and opportunities for influencer marketing initiatives.

Roles and Responsibilities

• Develop and implement a comprehensive influencer marketing strategy aligned with the company’s overall marketing objectives.
• Identify, engage, and maintain relationships with influencers across various social media platforms to ensure successful collaborations.
• Plan and manage end-to-end execution of influencer marketing campaigns including strategy, content creation, approvals, and performance tracking.
• Analyze campaign performance metrics and provide actionable insights and recommendations for improvement.
• Negotiate contracts and agreements with influencers to secure beneficial partnerships and maximize campaign impact.
• Lead, mentor, and motivate the influencer marketing team to achieve campaign goals and foster professional development.
• Conduct market research to stay updated on industry trends, competitor activities, and emerging influencer marketing strategies.
• Collaborate with cross-functional teams such as content, design, and analytics to ensure cohesive and well-executed marketing initiatives.