• Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly
• Creating content which will catch maximum customer interest
• Writing and reviewing content for websites, social media pages and public communications
• Optimize Search Engine Optimization driven content and increase the site traffic
• Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material
• Measuring and monitoring company website and social media traffic statistics
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Maintain consistency in content and ensure alignment with the brand history and plans
• Identify customers needs in relation to the company and write content to cater those needs
• Update the website, social media and content pages periodically
• Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership
• A Bachelor’s degree in communications, english, journalism, literature, marketing or other related fields 
• Experience as a content creator in prior roles creating strong and engaging content
• Understanding of SEO best practices
• Prior job experience in web traffic metrics, HTML and web publishing
• Proficiency with content management systems and analytics softwares
• Excellent writing, proofreading and communication skills
• Detail oriented work style with good time management and organizational skills
• Knowledge of various analytics platforms

Content Creator Skills Required

• Excellent written and verbal communication skills as well as organizational skills
• Skills to get into the details, proofread and edit content before publishing
• Ability to match up with fast paced work life
• Excellent IT skills
• Proficiency with Microsoft Office suite, specially excel and powerpoint
• Ability to work efficiently maintaining high quality and accuracy
• Goal oriented and customer oriented
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
• Ability to attention to detail along with a creative mind
• Developed team working skills to collaborate with various departments and work in alignment with them 
• Ability to maintain consistency in their content writing 
• Ability to understand and cater to the needs of customers and discover the potential markets for the company 
• Excellent time management and planning skills to ensure meeting deadlines
• Have an understanding of UI/UX design
• Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market
• Ability to communicate the message in simple and beautiful language which will attract audience
• Content creators should publish new contents periodically at a steady pace