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Affiliate Marketing Manager (CPS/CPL)

Gurgaon
Full-Time
Mid-Level: 4 to 6 years
6L - 12L (Per Year)
Posted on Dec 21 2024

About the Job

Skills

Affiliate Marketing
Digital Marketing
Performance Marketing
Affiliate Management
Conversion Rate Optimization
Strategic Partnerships
CPS
CPL

About Us

3.14 Digital is a Digital & Mobile performance marketing company, serving brands and agencies for

over 4 years, the company has gained expertise in technology and platform, offering 360-degree

solutions to the client.

Our capability to understand the media and requirements has helped us serve clients across verticals like Gaming, BFSI, Travel, Real Estate, Automobile etc.

If you thrive on solving complex challenges with technology, 3.14 is the place for you.


What do we need from your end?

1. Campaign Management

End-to-End Execution: Manage CPL (Cost Per Lead) campaigns, ensuring smooth delivery from initiation to completion.

Campaign Setup: Create, monitor, and optimize CPL campaigns on various affiliate platforms.

Tracking & Reporting: Implement and monitor tracking links, ensuring accurate performance data.

2. Affiliate Network Management

Affiliate Partner Onboarding: Recruit and onboard new affiliate partners, ensuring they

align with campaign goals and compliance standards.

Relationship Management: Build and maintain strong relationships with affiliate

partners, addressing their queries and resolving issues promptly.

Negotiations: Negotiate payout rates, terms, and conditions with affiliates to ensure

cost-effectiveness while maintaining quality.


3. Operations

Lead Quality Assurance: Regularly review the quality of leads generated, ensuring they

meet the agreed criteria and campaign KPIs.

Compliance Monitoring: Ensure all campaigns adhere to legal, regulatory, and

advertiser compliance requirements.

Daily Operational Tasks: Manage day-to-day operations like approving affiliate leads,

managing budgets, and distributing payments to affiliates.


4. Performance Optimization

Data Analysis: Analyze performance metrics (CTR, conversion rates, ROI) to identify

underperforming campaigns or affiliates.

Strategy Adjustments: Proactively suggest and implement optimization strategies such

as changing creatives, offers, or targeting parameters.

5. Reporting & Documentation

Campaign Reports: Generate detailed performance reports for stakeholders and clients,

including lead volume, cost, and ROI metrics.

Affiliate Insights: Share insights and recommendations with affiliates for improved

campaign performance.


6. Tools and Platforms

Technical Expertise: Familiarity with affiliate marketing tools such as HasOffers, Cake,

Voluum, or similar tracking platforms.

CRM & Reporting Tools: Use CRM and reporting tools effectively to streamline

communication and reporting processes.


Requirements

Analytical Skills: Strong understanding of CPL models, KPIs, and the ability to analyze large

datasets.

Technical Proficiency: Knowledge of tracking platforms and tools related to affiliate marketing.

Communication Skills: Excellent verbal and written communication for effective client and

affiliate interactions.

Problem-solving: Ability to troubleshoot tracking issues, performance drops, or affiliate

disputes.

Attention to Detail: Strong organizational skills to manage multiple campaigns and affiliates

simultaneously.


What will we off er you?

● A world-class Working environment.

● Opportunity to participate actively in the development and future of 3.14.

● A dynamic but relaxed and supportive working environment that encourages personal

development.


To Know More About Us :

● https://bit.ly/36IKMvJ

● https://www.linkedin.com/company/3.14digital/videos/


Location

● Gurgaon, Haryana


ONLY CANDIDATES FROM AD-NETWORKS

About the company

At 3.14, we create an impact on the ad-tech sphere quarter-mile at a time, through Machine learning, Artificial Intelligence and extensive re-targeting, acting as a wagon to bridge the gap between brands and consumers. While brands focus on higher ROI, consumers want a product that can act as an extension to themselves; our technology acts as an anchor to enhance their experience. We study the ...Show More

Industry

Advertising Services

Company Size

51-200 Employees

Headquarter

Gurugram, Haryana

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