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Marketing Manager

Cochin
Full-Time
Mid-Level: 4 to 6 years
Posted on Jan 17 2024

Not Accepting Applications

About the Job

Skills

IT Service Marketing
Marketing Strategy
Social Media Marketing
SEO
PPC
Digital Marketing

Job Description


We are looking for a talented and experienced Marketing Manager to join our dynamic team. As a Marketing Manager, you will play a key role in driving our digital transformation efforts and enhancing our brand recognition. We are looking for a creative and strategic thinker with a passion for innovative marketing ideas and excellent communication skills.


Job Responsibilities:


  • Develop and refine marketing strategies covering digital, content, email, and social media marketing.
  • Conduct market research to identify customer needs and competitive insights.
  • Initiate innovative marketing ideas to differentiate the company and drive brand recognition.
  • Plan and execute effective marketing campaigns for lead generation and prospect nurturing.
  • Create high-quality marketing collateral, including blog posts, case studies, whitepapers, and videos.
  • Collaborate with the sales team to provide them with the tools and resources they need.
  • Develop strategies for customer engagement, upselling, and cross-selling.
  • Monitor and analyze campaign performance and provide optimization insights.
  • Foster cross-functional collaboration with other teams.
  • Efficiently manage marketing budgets for a positive ROI.
  • Bachelor's degree in marketing, business, or a related field. An MBA in marketing is a plus.
  • Proven track record in marketing roles, with a minimum of 4 years of relevant experience
  • Strong understanding of marketing principles, tools, and techniques.
  • Exceptional written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical skills, with the ability to use data-driven insights to make informed decisions.
  • Creative thinker with a knack for generating innovative marketing ideas.
  • Excellent project management and organizational skills.
  • Collaborative team player who can work effectively across different departments.


Experience :


4-6 years


About the company

2Base Technologies is an enterprise software development company providing end-to-end IT digital transformation services. 2Base is passionate about simplifying the Digital Transformation Journey of our partners. We have crafted sophisticated solutions for our clients in Edu-Tech, Insurance, Travel & Logistic, Hospitality, Healthcare, F&B and Fin-Tech. We have R&D centres in Kochi & Palakkad, I ...Show More

Industry

IT Services

Company Size

51-200 Employees

Headquarter

Cochin, Kerala